Have remained only two months until the emergence of the new iPhone model on the market, operators have started to finalize agreements with Apple, one at a time. The last example, the Russian mobile operator Vimpelcom renew the agreement with Apple. Thus, a total of 230 million mobile subscriber market share of the Russian market of over 80% in the third operator had given up on the iPhone. Claims, the operators want to be open to companies such as Samsung and Apple, as well as paying millions of dollars in the direction of longer bored.
Last week, Verizon's exclusivity agreement with Apple in 2010, the public was reflected in details. Accordingly, the mobile operator, Apple's $ 13.7 billion in 2011, to become the primary dealer in 2012 and $ 14 billion in 2013, 17 billion dollars guaranteed the purchase of goods and services. 18.5 billion of this money of $ acquisitions carried out part of the iPhone but about $ 24 billion per cent was reported this year transferred. Three-year contract expires this year, and Verizon iPhone sales in 2013, with the full amount, and Apple removed by potential payable bandied about $ 14 billion.This example is Apple mobile operators' la exclusivity agreements in explaining why they are giving up quite stunning. Apple, the deal yapamamalarına regardless of whether sales of the iPhone mobile operators are charged shipping charges. Furthermore, Apple's advertising and marketing budgets of any financial contribution are not self-finance their campaigns, and mobile operators. On top of all these zorulukların added to Apple's strict rules (other than in the same period a smartphone with the iPhone inability to campaign, get pre-approval requirement of iPhone sales stands and advertising visuals, etc.) should not be a surprise the fact that mobile operators gradually move away from Apple.
In fact, Apple also aware of this situation by opening its own stores, but the company thinks it overcomes the old demand reduction. Apple CEO Tim Cook, iPhone sales of 80% over the past weeks, a statement was walking out of the operators, announced that they wanted to take this figure to 50%. However, the largest three operators in Russia's decision to withdraw from his job in the iPhone, Apple's gonna look like its competitors. Samsung has already started talks with Vimpelcom is claimed.
